Discover, Design & Deploy – strategic sessions to determine ideal Client(s) profile, ideal Partner(s) profile, rules of engagement, program name, partner margins and deliverables required.

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PROSPECT
Find & recruit the right partners

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Scope

• Core Beliefs Training
• Channel Guideline Principles Training
• Partner Agreement
• Program Pitch
• Program 1-pager
• Partner section website
• CRM –recruitment stages, pipeline, master partner list, reports
• Partner Recruitment Campaigns
• Industry events and trade shows
• Channel Account Manager (CAM) compensation plans
  

ENABLE
On-boarding new partners

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Scope

• Price List
• SKU List
• Welcome Email template
• Partner Sales Training
  

ENGAGE
sales pipeline & bookings

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Scope

• CRM – sales opportunities, bookings, reports
• Sales-on-Demand
• Product/service demonstration scripts
• End user campaigns
• SEO/SEM
• Inside Sales comp plans, measurements
• Outside Sales territories, QBRs, comp plans & measurements
• Contests
  
• COOP/MDF
  

RETAIN
Retain and motivate best partners

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Scope

• Loyalty Programs
• Advisory Councils
• Beta Programs
• Annual Awards & Recognition
  
• Partner Stack Ranking and BAR Reports