Channel Wisdom for Cutting Edge Technology Companies
Born from years of experience with cutting-edge technology companies, Channel Religion has developed a belief system and methodologies that creates a culture built on trust throughout the channel ecosystem, touching every element of a business. Successful clients of Channel Religion have a basic belief that it is better to work with the channel instead of around it and that by doing so will provide a superior customer experience.
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On the path to channel enlightenment, the founders of Channel Religion always found themselves on the leading edge (sometimes the bleeding edge) of the next big thing in technology. This forced agility and creativity. From cell phones disrupting pagers, to cloud disrupting on-premises hardware, Channel Religion founders have been on the front line as change agents championing the new technology.
Rapid technological changes demand reimagined channel programs with innovative partner categories, benefits, and compensation models. To deliver technology solutions from vendors to customers, products and services must flow seamlessly through the supply chain. Any friction along the way will ultimately compromise the customer’s experience and leave the door open to a competitor. And there must be value in each step of the supply chain because the Internet has democratized technology and has made it easier than ever for customers to go around the channel and buy directly from the vendor. Customers are more informed and empowered than ever and expect outcomes from their vendors that drive competitive advantage. The customer “owns” the customer. |
The founders of Channel Religion understand the need to deliver value by each stakeholder in the supply chain. Their professional tenure as a vendor, a distributor and a solution provider give them unique insights to sales and marketing challenges throughout the supply chain. Vendors must be easy to do business with and integrate well with other vendors’ products for complete solution delivery. Distributors must reinvent traditional pick, pack and ship models to adapt to the cloud’s sell, bill and support requirements. And solution providers must transform their business model from schlepping product speeds-and-feeds to becoming the trusted advisor to deliver optimal solutions sourced from multiple vendors on multiple form factors. No one can reach the SMB market like a solution provider!
Being founded by a former Chief Channel Officer and a former Chief Marketing Officer means that we have strategic and tactical experience with channel program development, sales, marketing and operations. But more than just executive roles, the founders of Channel Religion first learned the business as individual contributors in sales and sales management, marketing and operations. We call the lessons learned from this experience “scar tissue” because when you’re delivering cutting-edge technologies through groundbreaking partner programs, you’re creating the blueprint. In fact you’re writing it in real time and there’s no better way than immersing yourself within the ecosystem, making bold decisions and learning through experience. |
Now the clients of Channel Religion can benefit from our experience of always being at the forefront of technology and innovation. The result is a new or improved channel program developed far faster and far less expensively than they could possibly do it themselves.